You are part of a startup, whose client (a large technology company) requires an app for its product managers, which allows them to organize projects, acts as a central location for everything, and contains such features as to-do lists, notes, events, files, and much more. 

As project manager assigned to this project, you are heading a cross-functional team of content strategists, designers and developers, and marketers. You need to first determine who your audience really is, and what their needs, challenges, pain points, and motivations are. For this commissioned some research. The data has just come back, and now you need to parse this data to build a sketch of who your user is, and how your app will help make their work easier and life more pleasant. 

The data for this assignment is attached with this assignment. Analyse the data as as a team, and crate a persona that closely represents the demographic and psychographic traits of your core audience. Use the persona template (provided with this assignment) to create a one-page persona that you can share with your content, design and development teams, so they all have a clear vision of who they are designing for. 

This assignment will be done in teams. If you get logged out of the session before your persona is done, please take not of who is in your group and connect offline on Zoom to complete the assignment. Your submission date is September 20th. It's a Sunday. 

I have attached a sample persona just as an example. Your persona does not need to exactly resemble it in format. Every persona will look different, depending on the research questions you ask, and the parameters that you need to record for the purpose of your research. 

Let me know if you have doubts or questions. Also watch the User Analysis video in the Step 2: Acquire, and read the articles provided in the resources document, for a quick recap.