CASE

  1. Should ‘Healthy Food Corporation’ go ahead with the launch of a product line of ready-to-eat noodles?                                                                                                         
  2. What are the current and future demand and supply conditions in the consumer market for ready-to-eat noodles?         
  3. What are the determinants of demand for ready-to-eat noodles? Why the analysis of these determinants is important for the company?